Unilever Indonesia Won 18 Awards At The MMA SMARTIES Awards 2024

Unilever Indonesia brands won 18 awards at the MMA Smarties Awards 2024, which recognizes the best achievements in innovative and impactful campaigns. This year marks the 10th edition of the event, themed "Navigating Marketing: Leadership, Innovation & Future Strategies," emphasizing the importance of creativity, effectiveness, and advanced technology to connect with consumers.

The awards honored brands that introduced new approaches and created strategies that redefine marketing and advertising standards in Indonesia. Out of over 800 submissions, 100 campaigns were selected as winners.

Eka Sugiarto, Head of Media at Unilever Indonesia, stated, “For over 90 years, we have engaged deeply with Indonesian consumers to understand their needs and preferences. Through market research and partnerships with media and digital technology platforms, we adopt creative marketing excellence that strengthens our position as a market leader in various categories.”

Currently, Millennials and Gen Z are crucial consumers, making up 54% of Indonesia's total population. In line with the MMA Smarties 2024 theme, Unilever Indonesia ensures its brands meet the needs of these generations through relevant and impactful marketing and communication strategies, leveraging the digital ecosystem that is integral to their lives.

“This achievement is a concrete step for the company to enhance the performance of all brands through effective marketing, advertising strategies, and the appropriate use of technology relevant to all Unilever Indonesia consumers,” concluded Eka.

Unilever Indonesia has won 18 awards at this event, including:

1. INDUSTRY AWARD: Advertiser of The Year 2024

2. GOLD – Integrated EComm & Livestream: Rexona (The Derby podcast)

3. GOLD – AI-Powered Audience Engagement: Rexona (campaign #Glowforit)

4. GOLD – Consumer Experience: TRESemmé (TRESemmé Hairtractive: AI hair consultation)

5. SILVER – Brand Purpose: Closeup (campaign #SpeakUpforLove)

6. SILVER – Personalization: Dove Skin Cleansing (using Dynamic Creative Optimization for personalized digital ads)

7. SILVER – Brand Experience: Rexona (campaign #Glowforit)

8. SILVER – Cross Digital Media Marketing: AXE (Wangi Privilege campaign)

9. SILVER – Influencer Marketing: Dove Deo (campaign #KetiakmuBerarti)

10. SILVER – Integrated EComm & Livestream: Vaseline (Shop the Screen campaign)

11. SILVER – Social Impact: Sunlight (1000 Sunlight Agents program)

12. SILVER – AI Driven Creative Excellence: Sunlight (100 Reasons to Shine: personalized digital ad using AI)

13. BRONZE – Real Time Marketing: Pepsodent Herbal (Pepsodent Herbal Sahur Alarm)

14. BRONZE – Connected TV: AXE (Wangi Privilege campaign)

15. BRONZE – Lead Generation/Customer Relationship Management: Clear (Drama Ketombe Helm campaign)

16. BRONZE – Innovation Use of AI in Advertising: Vaseline (campaign #BebasHealing)

17. BRONZE – Programmatic: Rinso (campaign #KapsulinAja)

18. BRONZE – Omnichannel Marketing: Bango (campaign #DutaMakmurBango).

Tag: Eka Sugiarto MMA SMARTIES Awards 2024 Unilever Indonesia