Samsung Has Been Recognized As The Top Brand In Southeast Asia For 2024

Samsung Electronics Co., Ltd has been recognized as the Top Brand in Southeast Asia for the year 2024 by Campaign Asia-Pacific in collaboration with Milieu Insight. Additionally, Samsung has also been named the Top Electronics Brand in the region for this year. The list of the 50 top brands in Southeast Asia for 2024 highlights various leading brands based on consumer mindshare within the region.

This achievement reflects Samsung's commitment to enhancing innovation, product quality, and brand excellence. Overall, Samsung achieved a score of 69.27%, surpassing the second-place brand in the electronics category by several points. This score was attained as Samsung ranked first in the electronics category across five Southeast Asian countries: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Furthermore, Samsung recorded the highest brand awareness score of 89% throughout Southeast Asia, along with top scores in quality, trust, and innovation.

“We are immensely proud to be recognized as a top brand in Southeast Asia. This ranking serves as a testament to our dedication and concrete efforts in providing an ecosystem for significant innovation and exceptional experiences powered by AI to Samsung users across the region,” stated ChonHong Ng, Vice President and Head of Regional Marketing for Samsung Electronics Southeast Asia and Oceania. “We are grateful for the support of our brand and will continue to enhance our efforts to deliver quality and innovative experiences that improve the lives of our users.”

A list of the top 50 brands in Southeast Asia was recently revealed at Campaign360 in Singapore, following a comprehensive survey conducted with over 10,000 consumers across six Southeast Asian markets: Indonesia, Thailand, the Philippines, Malaysia, Vietnam, and Singapore. This survey encompassed more than 1,200 brands from various sectors, including fashion, travel, apparel and accessories, financial services, beauty, telecommunications and streaming services, e-commerce, transportation and delivery, automotive, and food delivery. These brands were thoroughly evaluated based on nine key criteria: awareness, purchase intent, quality, purchasing experience, customer service, trust, innovation, brand touchpoints, and advocacy.

For further information regarding the top 50 brands in Southeast Asia, please click here. The list of the top 10 electronic brands in Southeast Asia can be found in the attachment.

Tag: Samsung Top Brand Top Electronics Brand