This Is The Answer To The Fast And Practical Lifestyle Of Young People

The rapid development of financial technology has changed the pattern of consumption of banking services in Indonesia. Now, digital banks are increasingly becoming the main choice for people, especially young people. Ipsos' latest study entitled Consumer Behavior & Satisfaction Study of Digital Banks in Indonesia reveals that the younger generation, especially Gen Z and Millennials, dominate digital bank users in Indonesia. 

The development of digital financial services in Indonesia has experienced a significant spike in recent years. 

Based on data from Bank Indonesia, digital banking transactions grew 40.1% annually (YoY) in November 2024, and are predicted to increase to 52.3% YoY in 2025. This growth is largely driven by the increasing adoption of digital services by the younger generation who are active in the digital economy ecosystem. 

According to the results of the Ipsos survey, more than 50% of respondents aged 25-44 years chose SeaBank as their favorite digital bank. Bank Jago is in second place with 32%, followed by Bank Neo which was chosen by 28% of respondents in the same age group. 

The younger generation tends to look for banking services that offer convenience, speed, and security in transactions. The most frequent digital banking activities carried out by young users include e-wallet top-ups (76%), QRIS payments (71%), and easy inter-bank transfers (70%). This convenience makes digital banks increasingly embedded in their daily lives. Trust in digital banks is also a major factor for Gen Z and Millennials in choosing banking services. Ipsos found that SeaBank was considered superior as a digital bank with a good and trusted reputation (59%), followed by Bank Jago (26%) and Bank Neo (22%). One factor that strengthens this trust is the strategic collaboration between SeaBank and Shopee, which further increases user trust in their services. 

Tag: Bank Indonesia Financial Technology Lifestyle