Mizone Officially Launches COCOBOOST At The Mizone Active Zone Event: Supporting An Active Lifestyle #OnTerus

For 20 years of being present in the midst of Indonesian society, Mizone continues to strengthen its commitment to supporting an active and healthy lifestyle. This year, this commitment is realized through the launch of the latest innovation Mizone COCOBOOST, which was officially introduced at the Mizone Active Zone event at Plaza Sudirman, Gelora Bung Karno (GBK) Jakarta, Sunday, (4/5). 

Mizone COCOBOOST is present as one of the isotonic drink options to help meet the need for electrolytes lost during activities, which is lower in sugar and low in calories. This latest Mizone variant uses natural green coconut water extract, so it provides a fresh sensation while helping to provide the benefits of coconut water which are good for the body. 

while Mizone Active Zone was held to support an active, dynamic and #ONTerus urban lifestyle. This event began with a fun run and was enlivened by a sports parade, which combined various physical activities such as Running, Hyrox, Zumba, Dance, and other exciting interactive activities. Mizone also distributed more than 5,000 Mizone COCOBOOST to visitors to the Mizone Active Zone. 

"Mizone Active Zone is to invite more people to move actively and exercise," said Vera Galuh Sugijanto, VP General Secretary of Danone Indonesia. 

"Mizone believes that innovation is born from the needs of people who are often unaware of the need to replace electrolytes lost during activities and carrying out various daily activities. That is why we are introducing our latest innovation, Mizone COCOBOOST," he added. 

Meanwhile, Belinda Gunadi, Marketing Manager of Mizone added, not only during exercise, in daily activities, the body can also lose electrolytes through sweat. Unfortunately, education about the importance of replacing lost electrolytes is still not widely understood, even though electrolytes are one of the important minerals for maintaining optimal body function. To answer this need. "We present the Mizone COCOBOOST innovation with a signature formula containing 808 mg of electrolytes per bottle. This content can help replace electrolytes lost due to intense daily activities, such as getting on and off public transportation such as the MRT or train, going up and down stairs, and other active activities." 

The Mizone COCOBOOST launch event was also attended by Raden Isnanta, Deputy for Sports Industry Development, Ministry of Youth and Sports of the Republic of Indonesia and Didik Joko Pursito, Director of Supervision of Processed Food Distribution, Food and Drug Supervisory Agency (BPOM,l. 

This event was also enlivened by a number of U-17 National Team athletes, namely Zahaby Gholy, Evandra Florasta, Mierza Fierjatullah and Prihatini Rizky as well as active lifestyle influencers, such as Jemima Djatmiko, Sheryl Sheinafia, Jacqueline Chandra, Daniel Wenas, Daffa Wardhana, Vincent Kosasih, Sabian Tama, and Embun Khairani Fauziah, who shared their experiences in maintaining the fulfillment of body electrolytes amidst busy activities. 

Vera Galuh Sugijanto, VP General Secretary of Danone Indonesia expressed her optimism regarding Mizone's contribution amidst changes in the lifestyle of the Indonesian people. 

Tag: COCOBOOST Jemima Djatmiko Mizone Active Zone Event Sheryl Sheinafia