Encouraging Healthy Lifestyle, New Zealand And Indonesia Collaborate On Trusted Food Products

Bilateral trade values ??between New Zealand and Indonesia continue to be enhanced. 

One of them is through the "New Zealand Made With Care" campaign while strengthening collaboration in the fields of food sustainability, health, and community welfare. 

The campaign carried out by New Zealand Trade and Enterprise (NZTE) in collaboration with Ranch Market Group began at Ranch Market Grand Indonesia, Central Jakarta on May 16, 2025. 

Through this campaign, various high-quality, nutrient-rich products from New Zealand are presented to answer the needs of Indonesian consumers for healthy and trusted food products. 

New Zealand Trade Commissioner for Indonesia and the Philippines Dion Edmonds emphasized that this campaign reflects the strong commitment between New Zealand and Indonesia in encouraging strategic cooperation, especially in the fields of food, health, and environmental sustainability. 

"This campaign also highlights the concern that drives New Zealand to ensure its products are delicious, premium quality, safe, nutritious, and ethical," he said in a statement, Tuesday (20/5/2025). 

This is because New Zealand producers are known to have a special relationship with nature, a relationship built on care and respect. 

These products are developed with strict food safety standards and quality control, making them a trusted choice for Indonesian families. 

Head of Business Development, New Zealand Trade & Enterprise Dibya Pranata said that with this campaign, they want to show that every product from New Zealand is made with full attention to quality, sustainability, and consumer health. 

"We believe that Indonesian consumers deserve products that are not only delicious, but also nutritious and meet ethical standards," he said. 

Chief Merchandising & Marketing Officer of PT Supra Boga Lestari Tbk, Elsa Dian Trifani said that the New Zealand Fair can increase brand awareness and consumer trust in New Zealand products in Indonesia. 

"Through the synergy between the quality of New Zealand products and the distribution and marketing communication strength of Ranch Market, we are sure that consumers will increasingly recognize that products from New Zealand are a safe, healthy and premium choice," he said. 

The New Zealand Made With Care campaign will be held in various premium supermarket outlets in Indonesia. 

Through the Ranch Market network of outlets, this campaign will be held on May 16 - June 5, 2025, covering outlets located in Grand Indonesia, PIM 3, Pesanggrahan, Kemang, and Lippo Mall Puri. 

Tag: Indonesia Lifestyle New Zealand NZTE