ITDC Leverages KORPRI Night Run To Boost Mandalika's Sports Tourism Profile

Lombok - The Indonesia Tourism Development Corporation (ITDC) is executing a targeted strategy to elevate The Mandalika's profile through the upcoming KORPRI Fun Night Run 2025. This event is carefully crafted as a tourism product that appeals directly to the growing domestic market interested in health, recreation, and unique travel experiences. By integrating sport with destination exploration, ITDC aims to increase the resort's attractiveness and drive visitor traffic during a specific period, contributing to a more stable year-round business model.

Sports tourism is recognized globally as a high-yield sector, attracting visitors who often extend their stays and participate in ancillary activities. The Fun Night Run is tailored to capture this segment, offering participants a compelling reason to travel to Lombok and explore The Mandalika's offerings beyond the race itself. The event's unique selling proposition lies in its combination of an achievable athletic activity with the indulgence of a resort vacation.

The marketing campaign for the run is expected to leverage digital platforms and partnerships with KORPRI's extensive network across Indonesia, ensuring wide reach and strong registration numbers. This promotional effort not only sells the event but also continuously reinforces The Mandalika's image as a dynamic, accessible, and family-friendly destination, contrasting with and complementing its elite international motorsport image.

For the local economy, the strategic value is clear. Each participant represents tourism revenue for accommodation, dining, transportation, and souvenirs. The event acts as a showcase for local guides, artisans, and performers, potentially leading to longer-term business relationships and repeat visits. This multiplier effect is central to ITDC's development ethos for the region.

The collaboration with KORPRI, a large and respected national organization, provides instant scale and credibility. It taps into a ready-made community of potential participants, fostering a sense of institutional pride and participation. This partnership model is efficient and effective, allowing ITDC to focus on destination logistics and experience curation while leveraging KORPRI's organizational reach.

Analyzing post-event metrics will be crucial for ITDC. Data on participant origins, spending patterns, and satisfaction levels will provide valuable insights for refining future editions and developing similar event-based tourism products. This data-driven approach ensures that ITDC's investments in events are aligned with market demand and contribute measurably to destination goals.

The long-term vision involves establishing The Mandalika as a recurring host for signature sporting events of various scales. The KORPRI Fun Night Run could become an annual tradition, building loyalty and anticipation among runners. This consistent calendar of events is key to building a durable sports tourism ecosystem that supports permanent local jobs and businesses.

In conclusion, the KORPRI Fun Night Run 2025 is a tactical initiative with strategic implications. It represents a smart use of The Mandalika's assets to capture a valuable tourism segment, strengthen the destination's brand portfolio, and deliver tangible economic benefits, all while promoting a positive and healthy lifestyle message.

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Tag: Brand Visibility Destination Marketing Domestic Tourism Event Tourism Fun Run ITDC Strategy Sports Tourism